culture360.org Development Blog

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ASEMUS: Top museum content 2011

Posted by  on Monday, January 2nd 2012     

This blog post shows the Asia-Europe Museum Network’s (ASEMUS) most shared content (via Facebook & Twitter) and the content which was most viewed on the website.

Currently the top 20 items  received between 100-500 Unique Visitors. This is considered low to moderate visibility. Working to increase content visibility should be a priority in 2012.

One limitation of this study is that the ASEMUS project only started using Google Analytics in July 2011.

Top 5 Shared Content on Social Media

Social Media is playing an ever increasing role in our lives. The Asia-Europe Museum Network recently started to use Facebook and Twitter to disseminate content.

…..click here to read more

category: Analytics, Social Media Strategy
tags: , , , ,

Twitter: Asia Europe Museum Network

Posted by  on Thursday, December 1st 2011     
ASEMUS on Twitter

The Asia-Europe Museum Network on Twitter: @AsiaEUmuseums

A September 2011 review of the Twitter usage of  Asia-Europe Museum Network (ASEMUS) members found almost 50% were on Twitter. Museums seem to love Twitter! But many are just using it as a one-way communication stream. Only about 10 of the ASEMUS member institutions on Twitter have followed back.

 The ASEMUS Twitter channel was launched in October 2011.

Twitter offers a way to collect all news broadcast by ASEMUS members into one real time information stream.

 

…..click here to read more

category: Social Media Strategy
tags: ,

Rethinking the culture360.org blog network

Posted by  on Wednesday, November 30th 2011     
culture360.org blog network

culture360.org blog network

The culture360.org blog network currently has 95 blogs. Most have just one post from the time they were registered, many never post. About 15% of the bloggers have posted more than three times. The 5% who do post more than three times have only done so for around three months.

Attempts to communicate and assist bloggers have not been beneficial in increasing the quality or extending the life of the blogs.

Below I will outline reasons for the situation above and offer ideas to grow the network in a sustainable and manageable way through:

  • Moderating blog creation
  • Identifying and inviting active bloggers to the culture360.org network
  • Outsourcing management of comments/SPAM for every blog

…..click here to read more

category: BuddyPress
tags: ,

Website & Social Media Analytics Sept 2011

Posted by  on Tuesday, October 4th 2011     

This is a brief insight into what’s happening on and around the culture360.org network.

We believe in sharing analytics data so we can create new benchmarks for the culture sector. We encourage you to share your data too!

culture360.org Network Statistics for September 2011 (Compared to August 2011)
Unique visitors 11,089 (11.98% increase in September)
The network received 27,587 Visits (+6%), 62,062 Pageviews,  Bounce Rate 68% .
Average time spent on the network: 2.5 minutes.

…..click here to read more

category: Analytics, Resources
tags: , , ,

Mapping Museum Collections on Google Maps

Posted by  on Thursday, September 15th 2011     
ASEMUS on Google Maps

The research report below was written for the Asia-Europe Museum Network’s Mapping of Asian Collections Project. The project aims to use Google Maps to create an interface to map Asian museum collections in Asia and Europe.

1. Introduction
This document aims to inform the project about technical possibilities and limitations, and:
  • enable us to communicate more effectively with technical partners;
  • save time and money;
  • ensure the final product is accessible, useful and scalable.

It looks at the practicalities of implementing a Google Map embedded on the ASEMUS website with an interface that enables users to visualize locations of Asian collections by:

…..click here to read more

category: Resources
tags: , , , ,

RSS to email newsletters

Posted by  on Monday, July 18th 2011     

MailChimp is an email marketing service which allows users to use email lists more effectively.

The culture360.org project produces one newsletter per month. It’s time consuming but very valuable in terms of marketing and brand development. RSS to email newsletters could provide a way for the project to extend its reach and impact with minimum effort.

RSS to email newsletters

…..click here to read more

category: Email Marketing
tags: , , ,

WordPress 3.2 now available!

Posted by  on Tuesday, July 5th 2011     

The culture360.org network runs on the Open Source software WordPress.

WordPress 3.2 (Gershwin) has finally arrived! Version 3.2 is the fifteenth major release of WordPress and comes just four months after 3.1 (which  just passed the 15 million download mark this morning)! The new release has been dedicated to noted composer and pianist George Gershwin.

The guys at WPMU.org say features include:

…..click here to read more

category: Video, WPMU
tags: 

culture360.org QR codes

Posted by  on Wednesday, June 29th 2011     

culture360.org

QR codes are an up and coming marketing tool. During a recent visit to Korea I found them on buses,  posters, magazines, in restaurants and even a 5 foot one on a building. The codes are scanned by cameras in smart phones and, generally, have a link to website.

You can view a video from Japan below that shows QR codes in action.

Using a high tech device to scan a low tech QR code connects traditional marketing material, brochures, business cards etc, to the web. In a few seconds,  a user can connect online. Just make sure your site is mobile ready!

How to create a QR Code

…..click here to read more

category: Analytics, Google, Mobile
tags: ,

e-Newsletter Partnerships: Increasing content distribution

Posted by  on Friday, May 20th 2011     
Viral distribution of content

Viral distribution of content. Image: ahmedomaronline.com

The culture sector creates great content but is often challenged when it comes to distribution.

“e-Newsletter Partnerships” is a new concept in cultural content distribution. It aims to utilize multiple email lists from various cultural organizations to extend the reach and impact of cultural content:

  • with minimum effort
  • at zero cost
  • can be easily tracked for easy reporting

…..click here to read more

category: Email Marketing
tags: , ,

Web stats for May 2011

Posted by  on Friday, May 6th 2011     

May 2011 culture360.org Website Analytics, Social Media & Newsletter Report

This is a brief insight into what’s happening on and around the culture360.org network.

culture360.org Network Statistics for May 2011 (Compared to April 2011)
Unique visitors 10,028 (52% increase in May!)

The huge increase surpasses the goal of 10,000 unique visitors set 5 years ago.

The film site received 850% more visitors (6,593 unique visitors!)

…..click here to read more

category: Analytics
tags: 
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